Thursday, September 15, 2011

AirAsia, you are flying the wrong direction

The following was posted by one Richard Teo :

Once upon a time , AirAsia's slogan was 'Now everyone can fly.' But nowadays this no longer holds true. In the beginning, AirAsia was really making a serious effort to enable everyone to fly on the no frills airline. Fares were not only cheap for those who purchased their tickets in advance. Also there were no hidden costs and the total fares after taxes were cheap and really affordable to the man in the street. In fact if you were lucky enough the tickets you bought could even be cheaper than the cost of the ticket for a long haul bus. Not only were there cheap tickets but there were a lot of extras that normal airlines did not provide.

Senior citizens above 60 were given priority of boarding, you could select any seats of your choice, there was no such thing as fuel surcharge added to the cost of the ticket. In short, there were no hidden costs. But AirAsia , nowadays cannot boast of its 'now everyone can fly' slogan because its concept has been totally altered. Now, its policy is to charge for everything. Senior citizens no longer have the privilege of boarding first. If you want to board first you have to pay for priority boarding. If you want to select your favourite seats you have to pay for it. Just you think that is the end of it, you are hit with another cost. It's call processing fees for using a credit card for your online booking.

It seems that the credit card company commission is even passed to the passenger in the guise of processing fees. The moral of the story is that we should no longer be deceived by the AirAsia slogan of 'Everyone can fly'. Maybe its time travellers should revert back to our national carrier MAS. At least there are no hidden costs and what you pay is transparent. And if you are a golfer the more reason why you should travel MAS because they don't charge you for your golf bags whereas AirAsia charges RM50 for that extra luggage. And if you are a handicapped person, please be aware that AirAsia charges RM15 for using their wheel chair. Lastly, MAS provides you the luxury of boarding and landing using an air bridge whereas with AirAsia, you have to be content with climbing up and down a gangway to board and disembark your flights.

The reason? Because AirAsia can save paying the airport authorities for using the facility at the expense of discomfort to the paying customers.


I guess you can say that when one becomes successful, one tends to forget his own humble beginnings. Although we can accept this no-frill concept, the impression given is that, what they can't get from you in the air, they squeeze you on the ground.

1 comment:

  1. It's extremely naive of anyone to think that all these "hidden" charges are not costed into MAS ticket charges.

    Ask any Cost Accountant worth his salt and they will tell you that everything from meals to credit card charges to contingencies for putting up passengers for flight delays are all costed in and/or insured against. If MAS suppliers were charging them $20 for a packet of nasi lemak and $200 for a vegetarian set meal, how else does anyone think MAS made some profits, if such costs were not marked up and included in the ticket cost?

    With Air Asia, consumers have a choice - no frills vs full fares. Before, we we were pretty much stuck with a monopoly.

    we are all of 1 Race, the Human Race