So the question is: ARE YOU A TRULY QUALIFIED PUBLIC RELATIONS PRACTITIONER AS YOU CLAIMED TO BE?
Friday, April 23, 2010
Kamalanathan, are you for real or what - a public relations man that is
Being a marketing consultant myself in which public relations is one of my practices, I thought I should mention something about Kamalanathan's reaction towards the press which is really appalling being a practitioner himself.
Here are some observations made, but before coming to that, let's see what Wikipedia has to say about the subject -
Public relations (or PR) is a field concerned with maintaining public image for high-profile people, organisations, or programs. Public relations concerns professions working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing and visitor relations. Others define is as the practice of managing communication between and organisation and is publics. Public relations provides an organisation or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not direct payment. Common activities include speaking at conferences, working with the media, crisis communication, social media engagement, and employee communication. It is something that is not tangible; this is what sets it apart from advertising.
PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organisation that has a stake in how it is portrayed in the public arena employs some level of public relations.
Public relations professionals must know how to write clearly, speak clearly, and think analytically. These skills are necessary because in the field of PR there is constant communication between professionals and their publics. PR professionals also have to think critically so that they can come up with resolutions to problems their clients may face.
Now let's have a look at how Kamalanathan reacted to the media -